Investigating E tailer’s perceived Website Quality using Analytical Hierarchy Process Technique
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چکیده
منابع مشابه
Investigating the effect of website quality on e-business success: An analytic hierarchy process (AHP) approach
This study investigates website quality factors, their relative importance in selecting the most preferred website, and the relationship between website preference and financial performance. DeLone and McLean’s IS success model extended through applying an analytic hierarchy process is used. A field study with 156 online customers and 34 managers/designers of e-business companies was performed....
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ژورنال
عنوان ژورنال: Procedia Computer Science
سال: 2017
ISSN: 1877-0509
DOI: 10.1016/j.procs.2017.11.468